See How Much You Can Save
Annual Credit Card Processing Volume
$/yr.
Potential Annual Savings with CashVue ATM
Switch to CashVue ATM and save thousands of dollars a year in credit card processing fees.
How the Cash Discount Program Works
Rather than absorb rising card processing costs through margin compression, our cash discount system automatically applies a modest service fee to all card transactions. When customers in La Crosse’s downtown retail district, healthcare facilities, or university-adjacent businesses choose to pay with cash, the service fee is waived, giving them an immediate incentive. You retain the full transaction amount—no more shouldering the expense of Visa and Mastercard fees.
✔ 100% compliant with Visa, Mastercard, and processor guidelines
✔ Automated fee adjustments built into your POS or terminal
✔ Transparent signage and receipt language included
✔ Compatible with countertop, wireless, and tablet POS systems
Benefits to Your Business
Eliminate Up to 100% of Processing Fees
For La Crosse retailers, restaurants, and service providers—from downtown Pearl Street merchants to Cass Street Corridor businesses—credit card processing fees eat into margins. Our cash discount program lets you drastically reduce or eliminate those costs altogether.Increase Profit Margins
La Crosse’s healthcare workers, university students, and tourism-driven clientele represent a diverse payment base. Keep more of each sale by encouraging cash transactions, without raising prices for card-paying customers.Encourage Cash Payments
In a city with significant rotating-shift healthcare employment and student populations near UW-La Crosse and Viterbo, cash remains a reliable payment method. Incentivize your customers to pay with cash and reduce chargebacks simultaneously.Easy Setup and Integration
Our team programs your terminal and provides all signage—no tech headaches.Fully Compliant and Transparent
Stay aligned with card network rules and consumer regulations, giving you and your La Crosse customers clarity and trust.
Ideal For:
Retail Shops & Boutiques
Salons & Spas
Restaurants & Cafés
Auto Repair & Service Providers
Convenience Stores & Liquor Shops
Mobile Vendors & Pop-Up Events
Keep more revenue flowing to your La Crosse business—without disrupting your daily operations.
Whether you operate near the Gundersen Health System campus, serve the rotating-shift healthcare workforce, cater to University of Wisconsin-La Crosse students and families, or depend on downtown foot traffic from the La Crosse Center’s conventions and events, CashVue’s Cash Discount Program lets you reclaim processing costs that typically erode profit margins in high-transaction environments like ours.
Contact Us Today to eliminate processing fees and watch your bottom line strengthen—especially during peak tourism seasons along the riverfront and festival weekends when cash transactions surge.
Frequently Asked Questions (FAQs)
Q: Is the cash discount program legal?
A: Yes. Cash discount programs are 100% legal in all 50 states and fully compliant with Visa, Mastercard, and federal guidelines when implemented correctly. La Crosse businesses—from healthcare providers at the Gundersen Health System campus to retailers downtown and restaurants along the Cass Street Corridor—operate these programs successfully every day.Q: Will I need to raise prices?
A: No need to raise prices across the board. The terminal automatically adds a small service fee to card purchases and removes it when customers pay with cash. This is particularly valuable for service-oriented businesses in La Crosse—such as salons, convenience stores, and food vendors near campus or the waterfront—where card processing fees can erode already tight margins.Q: How are customers informed?
A: We provide clear signage and receipt disclosures so customers understand the small service fee and their option to avoid it by paying with cash. Whether your business operates in the Powell-Poage-Hamilton Historic District, on the North Side, or near the University of Wisconsin-La Crosse campus, transparent communication ensures customers appreciate the choice.Q: Does this affect my accounting or taxes?
A: No. The full sale amount is recorded as usual. The service fee is itemized on receipts but does not alter how your revenue is booked. Your accountant will see straightforward transaction records, just as they would for any La Crosse business using standard payment processing.Q: What kind of businesses benefit most?
A: Retailers, salons, restaurants, convenience stores, and any business with frequent card usage benefit greatly—especially those with thin margins. In a city like La Crosse, where college students, rotating-shift healthcare workers, and tourism-dependent service employees generate consistent foot traffic in downtown, campus, and entertainment districts, the combination of cash discounts and accessible ATM machines creates an ideal ecosystem for managing payment costs and customer convenience.
